How To Formulate Marketing Copywriting For Ideal Sales Promotion To Let Children Do Homework In The Car
Recently, the suspected ideal car sales copy promotion: screenshots of "children doing homework in the car" sparked heated discussions on the Internet.
However, once this copy was released, it received strong condemnation from netizens. Some netizens pointed out that this behavior would not only pose a potential threat to children’s physical health but also ignore children’s eye health and waist health.
The occurrence of this incident has also aroused people's thinking about corporate marketing copywriting. Whether these marketing copywriting should be self-centered, and companies only pay attention to their own interests, while ignoring the rights and health of consumers. This is also a question that many companies need to seriously consider.
Enterprises should understand that the setting of marketing copywriting is to attract more consumers to purchase the company's products or corresponding services, but the formulation of marketing copywriting does not mean that the health and interests of consumers can be ignored.
In this incident, Li Auto’s promotional copy obviously ignored the child’s physical health and vision health. No matter how stable the speed is when doing homework while driving, there will be certain safety hazards. In addition, the constant changes in light and bumps on the road will also have a corresponding impact on the child’s vision.
Therefore, the marketing copy of the enterprise should convey positive values and concepts. Those self-centered copywriting often fails to attract customers to come to consume and also ignores the social responsibility of the enterprise itself. This copywriting will not only cause dissatisfaction and resistance from consumers but also damage the reputation and image of the enterprise.